LeTV Sports to Name Beijing Wukesong Arena

  • February 02, 2013

LeTV Sports announced on December 16th that it has obtained naming rights for Beijing's iconic Wukesong Arena, the basketball venue for the 2008 Olympic Games. Beyond that, LeSports promises to provide a package of intellectual services inside the arena and out.

The 18 thousand-seat Wukesong arena in Beijing will be renamed the LeSports Center from next year, in a five-year deal with the venue owner Bloomage International Investment Group. Lei Zhenjian, CEO of LeTV Sports made the announcement: "From January 1st, 2016, Wukesong Arena will be renamed as LeSports Center officially."

It marks the first time that a top-level sports arena in China will be rebranded by an Internet company. The deal coincides with the ongoing 2nd World Internet Conference, and clearly shows that "Internet Plus" has become the driving force behind China's overall rapid development.

Intellectualization has become a new trend for arenas around the globe, but most of which remain information islands, with no Wi-Fi service, nor smooth 3G or 4G signals.

The coming LeSports Center is going to realize the integration of communication network, internet and internet of things. Every smart equipment at anywhere in the arena will be able to download or upload with the speed of at least 1 mega bytes. Which means, spectators are able to find carports and their seats as soon as they arrive, order food and drinks at their seats while watching a game or enjoying a concert, get scores and data of the performances right away, book a taxi before their leaving.

Lei Zhenjian elaborates: "We really want to bring the contents provided by our center, including live games and concerts, as well as the stars and retailors closer and closer to every user of ours." With a whole new solution for the smart arena, the spectators may expect a better consumption experience on all the associative services with lower prices and more interactions.

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